​What are the considerations for designing paper pile heads?

In retail places such as supermarkets and convenience stores, paper pile heads are an important tool for brands to attract customers and display products. They can not only make products more prominent, but also help increase sales and establish brand image. But many businesses only focus on aesthetics when designing paper pile heads, neglecting practicality and details, resulting in easy collapse and poor display effects, which not only wastes money but also affects brand reputation. To this end, SINST has compiled core considerations for Paper pile head design based on industry experience and professional advice, helping businesses avoid misunderstandings and avoid detours.

When designing paper pile heads, the first priority is to ensure safety and usability, which is the most basic requirement to avoid problems immediately after being arranged.The correct approach is to choose materials based on display time and product weight: for short-term promotions, reinforced single-layer B-cell corrugated paper can be used, and attention should be paid to vertical load-bearing patterns; If you want to display for more than a month, you must use B+E double-layer corrugated paper. This type of paper is easy to print, has high aesthetic value, and has sufficient support, while also being aesthetically pleasing and durable.

Waterproof cannot be ignored either. Supermarket floors are inevitably prone to mop water, cold cabinet condensation water, and may accidentally spill drinks. Unproofed cardboard can also break when it comes into contact with water. Many businesses think that laminating is just for looks, but in fact, it is mainly used for waterproofing and dirt prevention - glossy film is suitable for fast-moving consumer goods promotion areas, with prominent reflection and scratch resistance; Matte film is more suitable for high-end beauty and alcohol products, with good texture and a sense of grade. Both types of films can effectively waterproof, while light oil is prone to cracking and will melt when exposed to water, so it is not recommended for waterproofing. In addition, an extra 20% load-bearing capacity allowance should be left in the design to cope with the pressure during transportation and stacking. It is best to have the supplier provide a video of the 72 hour actual load-bearing test to ensure that the paper pile head is sufficiently stable.

Secondly, the display should be reasonable, both conspicuous and convenient for customers to take, so that the paper pile can truly help sell goods. When choosing a location, priority should be given to crowded areas such as the supermarket entrance, main channel intersection, and near the cash register. At the same time, avoid the main channel and products with strong odors, do not get too close to competitors, and do not place them in corners where no one goes. The height of the Paper pile head should also be appropriate, preferably around 1.2 meters, which can be seen by customers at a glance and easy to take. It cannot achieve good display effect if it is too high or too low.

When displaying goods, it is important to have clear themes and neatly arranged items. It is best to only put 1-2 types of products on a stack of paper, not too many categories, otherwise it will distract customers' attention; At the same time, it is necessary to display the products more fully, making customers feel that there is sufficient inventory and more likely to stimulate their desire to purchase. The shape of the paper pile head can be selected according to the characteristics of the product and brand needs. The flat one is simple and intuitive, the stepped hierarchy is clear, and the cylindrical and three-dimensional ones are more eye-catching. However, no matter which shape is chosen, it must ensure that customers can receive the product from three or four directions at the same time without affecting the picking experience.