Lighting up supermarket stores: the magical charm of paper pile head

Lighting up supermarket stores: the magical charm of paper pile head

Paper stacks are a commonly used marketing tool for on-site promotions in supermarket stores. In the inevitable trend of competition in stores, how to do a good job in terminal sales is an inevitable topic for any supermarket store. Product display is a necessary channel for supermarket terminals. Good product display can facilitate and stimulate customers' desire to buy and can also improve the brand image of the products in the supermarket.

This is especially true for store paper heads that combine beautiful, intuitive, low-cost, convenient construction and many other advantages. Paper heads are a novel display method introduced by more and more merchants to display their products or company image.

But how to place a paper shelf in a shopping mall that can stimulate customers' desire to buy, the following four points are the most important.

1. Similar products are neatly placed

Paper headers are often used to display popular or currently on sale products. Make sure to choose attractive products and use eye-catching colors and images to enhance visibility. According to the principle of product classification, the products are systematically arranged by category in the paper display rack to avoid scattered distribution or repeated occurrence in different categories. To avoid giving consumers a cluttered visual experience or other confusion. Put popular items or promotional items on top of the pile to attract customers' attention. Display important information, such as price, discounts, features, etc., on the top of the paper pile to help customers quickly understand the product.

2. Clear layers on paper shelves

Reasonably arrange the paper stack header to make it conspicuous in the store and easy for customers to browse. The most natural viewing angle is to look straight up, so you should choose a paper display stand with an appropriate height to place different products according to level, category, and priority. For a five-layer paper display stand, the first three layers from the top are the ones that consumers are most likely to notice when shopping, while the bottom two layers are basically ignored. Langhui recommends that you place the main products or products participating in promotions in the third layer. layer.

3. The placement of products conforms to the rule of "small at the top, large at the bottom, light at the top and heavy at the bottom"

When placing goods on display racks or paper stacks, in order to keep the paper shelves stable and safe, the overall center of gravity should be lowered: the method is to place light and small goods on top and heavy and large goods on the bottom of the paper shelves, so that It is also more adaptable to people’s visual habits.

4. Regularly replace the paper pile head

Regularly changing the paper pile head and keeping the display area clean and orderly will help to continuously attract the attention and attention of customers. The frequency of replacing the paper stack head depends on the commodity turnover rate and promotion strategy. Keep the paper pile neat and clean, and replace damaged or outdated paper regularly. Paper stacks must be safe and easy to manage. Customer and staff safety as well as ease of product management need to be considered. Therefore, the height, location and capacity of the paper pile head must be carefully designed to ensure easy management and operation.

In addition, it can also be combined with other promotional methods, such as gifts, coupons, etc., to improve the effect of the paper stack. Remember to make flexible adjustments based on the characteristics of the store and customer needs.