​Can a diaper display rack in the supermarket really sell more goods?

Isn't it just a shelf for storing diapers? How much attention can be paid to it? "Zhang, the owner of a supermarket in Hangzhou, thought the same way two years ago. It wasn't until last year when he replaced the ordinary shelf with a diaper display rack with a card slot that he discovered: the same diapers, with a different layout, could sell more than 300 packs in a month.  

How can shelves help sell goods?

1. Visible and tangible

In the past, diapers were piled up like mountains, and customers always complained that they couldn't find the right size. Now using shelves with transparent baffles, baby, toddler, and pull-up pants are placed in separate compartments, and even the bottom layer of goods can be seen. A chain supermarket in Hangzhou found that the time for customers to find goods has been reduced from 2 minutes to 30 seconds.  

2. No longer sweating profusely when restocking

Traditional shelf restocking requires unpacking the entire package, but now diaper display rack is designed as "pull-out", where new goods are directly stuffed in from the back and automatically replenished at the front. The owner of a convenience store in Shenzhen calculated and said, "Previously, it took two people half an hour to restock, but now one person can handle it in ten minutes

Why do supermarkets love to use it?

• Save money and land: The shelf made of thick cardboard is half as cheap as an iron frame, and can be disassembled and packed into a delivery truck for transportation.

Change if you want: When selling baby diapers, they are arranged in a wave shape, and when selling long pants in different seasons, they are disassembled and reassembled, which is very flexible.

• Comes with advertising space: The groove on the top of the shelf can hold trial equipment, and the side can be pasted with brand posters, which is equivalent to free advertising for the manufacturer.  

Can the future be even smarter?

I used to think that shelves were just decorations, but now I realize that this thing has a lot of knowledge! "After Mr. Zhang's supermarket replaced the shelves, the diaper area alone earns 50% more every month. Next time you go to the supermarket, you may want to pay more attention to these "working" diaper racks - they are not just for stocking, but also the secret weapon for supermarkets to quietly make money.