How can a cardboard rack talk to towels on the shelf?

A towel display rack that can "breathe": How does a towel cardboard display rack enable brands and consumers to "travel in both directions"

In this era of high consumption, even the "display method" of towels is quietly evolving. Recently, a brand specializing in household and daily necessities, in collaboration with SINST Packaging and Printing Company, has launched a customized Towel cardboard display rack, which redefines the "opening method" of towel terminal display with a design that is "interactive, growable, and environmentally friendly". Effectively showcasing the different experiences brought by products.

Different from the large information content of conventional cardboard display racks, this Towel cardboard display rack is more like a "friend who can chat". The surface of the Towel Cardboard Display Rack is made of erasable whiteboard paper material. In addition to the basic brand logo and antibacterial towel slogan, a large blank area is reserved. Customers can use a marker pen to write "This towel is super soft!" "For babies, rest assured!" or even draw a smiling face to like it. The store staff will organize these authentic reviews into a 'user wall' and update it regularly. This "user co creation" model has transformed the display stand from a "brand speaks for itself" to a "consumer witness".

At present, many daily necessities brands have borrowed the "interactive+environmentally friendly" concept of the Towel Cardboard Display Rack and launched graffiti able tissue display racks and plantable aromatherapy display racks. As retail innovation researchers have said, "A good display tool should be able to 'grow' - serving current sales while also accumulating user emotions and long-term value for the brand. The attempt of the Towel Cardboard Display Rack may be the answer. ”Next time you go shopping, you may want to pay attention to this "talking" towel rack - it may be quietly changing your perception of "buying towels".