​Packaging design is the 'silent salesman' of foreign trade merchants

Packaging design is the 'silent salesman' of foreign trade merchants

——When the "first impression" determines the order, packaging design becomes the "hidden competitiveness" of foreign trade enterprises

To achieve good sales volume, businesses must put effort into packaging design and give customers a strong visual impact. There is scientific evidence that among the three modes of information dissemination: text, images, and sound, humans have the deepest memory of images. This also indicates that humans are visual animals. If they see a very exquisite and attractive product packaging, although they do not know what it is or what it is used for, I think the absolute majority of people will come forward to explore and appreciate it. This is the visual impact of packaging design on humans.

It can also be said that "packaging is the 'first face' of a product. Especially in the foreign trade scene, consumers cannot directly touch the product, and the material, color matching, and details of the packaging become mutual trust. Good packaging should be able to tell a story, from 'as long as it can be used' to 'easy to use, easy to see, and easy to sell'. The upgrade of packaging design is essentially a transformation of foreign trade enterprises from 'product thinking' to 'user thinking'.

If the product itself is intrinsic, then its packaging design is an image endorsement. As long as one sees such packaging or even only its main color, the image of the product has already been deeply rooted in people's hearts, and to a certain extent, it has also expanded its popularity. In the future, there is basically no need to worry too much about sales volume.

The core charm of product packaging design lies in using highly dynamic visual language to instantly capture customers' attention, ignite their curiosity and cognitive impulse. When the product hits the pain point of demand, the purchase decision naturally occurs like a spring breeze, and sales growth also follows suit. In today's highly competitive homogeneous market, high-quality products are undoubtedly the foundation, but packaging design that combines aesthetics and ingenuity has already become another "winning puzzle" for products to break through the competition track and stand out on the shelves.